APA, a corporate chartered in DC, has a mission to promote the application of psychological science and knowledge to benefit society and improve lives and has lots of information available on the website. As a part-time UX designer, my goal was minimizing the page scroll by reorganizing web contents, providing a better usability.
ROLE
UI Design
UX Research
Redesign
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TEAM
Isabella Yoo
CLIENTS
American Psychological Association (APA)
TIME
Nov 2021
Design Challenge
APA has lots of unorganized contents that requires endless scrolls. Many webpages have a load of information being added but they don't have a system to organize these contents. One of the projects I worked on involved a page with all APA members just listed out without much formatting.
Solution
To help minimize the page scroll and make it easier to locate the member, I designed a table with pagination that can dynamically interact based on user's needs.
User Research
Based on the communication with the staff member at APA and separate user research, I was able to prioritize the business requirements and core functionalities that are needed to efficiently browse the member page
Search
functionality
Sorting
ability
Pagination
Collapsible
contents
Smaller
images
Wireframe
Using the functionalities noted, I created a wireframe that serves the business purpose.
Prototype
High-fidelity prototype page is then designed for client's review.
